For brands & agencies
Shopify stores built to convert.
I’m Ryan Silva, a U.S.-based Shopify developer. I build fast, conversion-focused stores (custom themes, CRO redesigns and features your team can actually manage) for brands like TIMBUK2, Billabong, Freestyle and Pepper Tree.
Brands I’ve built for
Selected work
Full builds, redesigns and the features in between.

Pepper Tree
Ground-up theme with a product-system builder, bundles and video-first PDPs.

Freestyle
Performance overhaul, bundle offers and growth features for a retail-scale brand.

Super Coffee
Home, collection, product, cart and navigation rebuilt for a brand in 70,000+ stores.

Back to the Body
Custom theme for a wellness brand that sells experiences, not products.

Ancestral Supplements
Conversion-focused rebuild of home, collection, product, cart and navigation.

90+ Cellars
New theme pages, wine-club integration and smarter cart recommendations.

Guess Where Trips
A reusable itinerary system for a surprise road-trip company.

Broc Shot
Subscription account tools, a lab-results page and education sections.

TIMBUK2
React product customizer embedded in Shopify, synced to cart and checkout.

Billabong
Single-page storefront with real-time inventory, pricing and order sync.

RVCA
Custom SPA storefront on NetSuite for the art, music and sport brand.

Siete Foods
Migration from Shogun to native Shopify sections the team can edit.
More work
- TIXRCustom, conversion-focused landing pages for the ticketing platform.Custom
- SURVIVORCustom Shopify theme and store setup for a phone-case brand.Shopify
- Wake Up With WeslieCustomized Shopify theme extending a podcast brand into commerce.Shopify
- Laguna Beach InnCustom WordPress site with booking and a local attractions map.WordPress
Services
What I can take off your plate.
- 01
Custom Shopify themes
Online Store 2.0 themes built from your designs — fast, accessible, and made of sections your team can actually edit without calling a developer.
- 02
CRO & performance builds
Landing pages, PDP and cart improvements, bundles and Core Web Vitals fixes — the work that moves conversion rate, shipped quickly and cleanly.
- 03
Custom features & integrations
Product builders, subscriptions, booking flows, metafield and metaobject content, React apps — if Shopify doesn’t do it out of the box, I build it.
- 04
Migrations & replatforming
Off page builders, legacy themes, WordPress or NetSuite and onto clean Shopify 2.0 — without losing content, SEO or sales.
- 05
Dev team leadership & systems
Development strategy, SOPs, QA and review workflows that let a team of developers ship many stores at a consistent standard.
- 06
AI-assisted development workflows
Practical AI pipelines for Shopify work — page builds, Liquid review and QA — set up with the guardrails that keep output production-ready.
For agencies
Senior Shopify dev capacity from someone who’s run an agency dev team.
Too much work and not enough devs? I’ve led a Shopify development team, so I know the pace, the feedback loops and the handoffs. I can build client stores under your name, take on overflow, or set up how your dev team works: SOPs, QA and AI-assisted build workflows.
Talk partnershipAI-assisted, human-reviewed
I use AI to move faster on builds and QA, and review every line before it ships.
White-label friendly
I work under your brand and stay behind the curtain.
Systems, not heroics
Git-based workflows, SOPs, QA checklists and clear tickets, so quality doesn’t depend on one person.
Overflow, builds or leadership
Pick up a few tickets, own a theme build, or set up how your dev team works.
How it works
Simple from first call to launch.
- 01
Intro call
A quick call to understand the brand, the goal and the timeline.
- 02
Scope & quote
A written scope with a fixed quote or an hourly estimate — your call.
- 03
Build
Development on a preview theme with regular check-ins so there are no surprises.
- 04
Launch & support
A clean launch, a hand-off walkthrough, and support after go-live.

About
Hey, I’m Ryan.
I’m a U.S.-based developer who’s spent years building e-commerce for brands I genuinely love, from surf labels like Billabong and RVCA to TIMBUK2’s custom bag builder and Siete’s move to Shopify 2.0.
I’ve also led a Shopify development team, setting the technical direction and building the systems that let it ship dozens of stores at a consistent standard: the workflows, SOPs, QA process and an AI-assisted build pipeline.
I care about the details that make a store work: clean, maintainable code, pages that load fast, and admin tools your team can use without a developer on speed-dial.
- PlatformsShopify, NetSuite SuiteCommerce, WordPress
- Front-endLiquid, JavaScript, React, HTML, CSS
- LeadershipDev team direction, SOPs, QA, AI workflows
- Works withBrands, agencies, founders
Contact
Let’s build
something great.
New store, a stubborn feature, or a team that needs another set of hands — tell me what you’re working on.
Prefer the phone? (951) 545-7085










